Today’s post isn’t going to be as much about real estate but more a reflection on a recent success I had. I have always been a huge fan of marketing techniques, especially when it comes to creating the right message for the right audience. I think this is the thing that attracted me to real estate the most a while ago…I have the opportunity to market and brand not only myself but also my clients homes. Each one is unique and I have complete freedom to do with them what I want. In the past, corporate always seemed to have the control. Yes, I still have lots to learn but what better way to learn than here in real estate.

One of my favorite parts of marketing is the branding aspect. This is a reason I chose Take Us Home…I found their unique marketing with the caricatures and “team concept” incredible. It really set them and me apart giving me an advantage as I got my career started. I also love branding clients homes…each home has unique selling points and a unique potential buyer. My job is to reach and attract that audience and point out why they should be interested in this home. …more

Bookmark It

Hide Sites

Let’s not beat around the bush…I’m a relatively young Realtor. Generally, if I am at a meeting or training session with lots of Realtors, I am one of the youngest in the group. It is up to me to either let this become a hindrance in my career or use it as an advantage. I choose the latter. One of the primary ways that I feel that being young has helped me be successful is that I tend to be on top of new technologies and embrace new trends. I am quick to check out a new website or online resource.

The biggest problem with this is that I sign up for multiple things weekly…most of which I use for a couple of days…decide it will not help me in my business and then ignore it. In the meantime, some of these sites after 6 months or a year begin to grow and I try to revisit them…only to realize that I have no idea what log-in or password I used. I now can either create a second account or work hard to figure out how to get into my original account. I was reading something yesterday and realized that I am not the only one who has this problem. …more

Bookmark It

Hide Sites

With inventory at extreme highs being a seller in today’s market is more difficult than in many recent years. Some places still are seeing multiple offers while some continue to sit…without even being shown. Sometimes it obvious as to why a home is not selling…other times it is not so clear cute. However, the key to the successful homes always seems to center around two things: 1) correct and aggressive pricing and 2) unique and strong marketing techniques.

As the internet really begins to change the way that real estate works around the country it is interesting to see what Realtors are doing to embrace new technologies in marketing their homes. I recently saw one of the best examples of video marketing that I have seen to this point. I plan on utilizing many of the techniques that this Realtor from New York uses in his video marketing on an upcoming listing. It will be interesting to see what kind of response it gets. …more

Bookmark It

Hide Sites

This seems to be the thing that I am hearing constantly from sellers out there today. While the market is a difficult one to be a seller in…it isn’t an impossible one. Many factors and tactics that you and your agent can do will increase the chances that your home will actually sell in today’s market. However, you must have realistic expectations.

1) Your home will likely not sell in the first week or two on the market…it may take some time to get the right buyer in the door.
2) You cannot over price your home in today’s market…there are too many good deals out there for potential buyer to waste time viewing your home.
3) Many people preach price, price, price….but don’t overlook pictures, pictures, pictures. With 85% of home buyers starting their search on the internet…your home needs to have pictures that stick out and drive them into your home. The days of crappy pictures being uploaded to the internet need to be over…people need to see something visually stimulating. …more

Bookmark It

Hide Sites