With inventory at extreme highs being a seller in today’s market is more difficult than in many recent years. Some places still are seeing multiple offers while some continue to sit…without even being shown. Sometimes it obvious as to why a home is not selling…other times it is not so clear cute. However, the key to the successful homes always seems to center around two things: 1) correct and aggressive pricing and 2) unique and strong marketing techniques.

As the internet really begins to change the way that real estate works around the country it is interesting to see what Realtors are doing to embrace new technologies in marketing their homes. I recently saw one of the best examples of video marketing that I have seen to this point. I plan on utilizing many of the techniques that this Realtor from New York uses in his video marketing on an upcoming listing. It will be interesting to see what kind of response it gets. …more

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