With inventory at extreme highs being a seller in today’s market is more difficult than in many recent years. Some places still are seeing multiple offers while some continue to sit…without even being shown. Sometimes it obvious as to why a home is not selling…other times it is not so clear cute. However, the key to the successful homes always seems to center around two things: 1) correct and aggressive pricing and 2) unique and strong marketing techniques.

As the internet really begins to change the way that real estate works around the country it is interesting to see what Realtors are doing to embrace new technologies in marketing their homes. I recently saw one of the best examples of video marketing that I have seen to this point. I plan on utilizing many of the techniques that this Realtor from New York uses in his video marketing on an upcoming listing. It will be interesting to see what kind of response it gets.

Amazingly, I still see many sellers that believe they can simply paste a sign up and sell on their own. In a market like this that requires such aggressive marketing, selling on your own may be nearly impossible or costly. However, I recently noticed one FSBO (for sale by owner) who has really used a unique selling method.

Posted around downtown Bothell are these little yard signs:
Bothell Countdown

Of course, as soon as I got to the office I checked out the website that was advertised here. It sounds like an interesting idea…definitely different than the way most people are selling their homes. I am not sure how else he is working on getting the word out but if he gets enough exposure this method could really work. The first price drop is expected tomorrow and he seems to be grasping on the need to be aggressive on price drops in this market.

One thing for sure, this method will likely help him sell his home more quickly than the average home is selling. It may not lead him to the best possible price though. However, it seems that price isn’t as much of a concern for him as he just wants to ensure his home will sell.

I know not all sellers are able to move on price like this in order to sell quickly. Also, the time and efforts involved in this may be more than the typical transaction. I believe one of the greatest lessons from this method is that it is time to get serious about creative and unique marketing.

If you need to sell in the current market make sure that your Realtor has an extensive and unique marketing plan for your specific home. Different things will work in different communities and your Realtor needs to take the time to figure out how to sell in your specific community. This is why you should go with a local Realtor who works full time in the market.

With proper pricing and proper marketing…your home can still sell with time. Things aren’t easy and your home isn’t likely to sell in a week…but it can sell. Just keep your expectations realistic.

Make it a great day.

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This entry was posted on Thursday, June 12th, 2008 at 12:34 pm and is filed under Market Conditions, Sellers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.